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A ROBLOX post was written on Forbes, an American publishing and media company also known as the Forbes magazine. ( Forbes Entry )
ROBLOX has surpassed Disney and Nickelodeon as the biggest entertainment website for kids. According to Forbes; Roblox had it's start five years ago and CEO David Baszucki (Builderman) says: it's been“growing like gangbusters ever since.”
“A lot of the stickiness comes from the variety,” says Baszucki. “People are building fantasies, obstacle courses, and building games.”
Forbes author; Alex Knapp says "I started my own Roblox account myself to check it out, and I have to admit I can see why people get stuck." Stuck is used in this sentence meaning 'Addicted.'
“There’s a building kit for simple games,” Baszucki explains. “But more advanced users can program complex things with our script capabilities, which is built on Lua – the same language used in World of Warcraft.”
“We love the ads,” says Baszucki. “They’re funny.”
ComScore states that ROBLOX is ranked #1 entertainment site for kids and it's revenue has increased 75% year over year.
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